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Sanofi asked us to get carers everywhere to join their online communities.

 

We discovered that under-resourced, overworked carers need low-cost ideas to replicate just-in-time, and secretly use mobile to search for them.

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My team and I turned that  insight into the world's biggest, most awarded innovations platform for caregiving.

Meet "Be That Raindrop."- The world's most successful caregiving innovations call-to-arms that's expanding
peer-to-peer, helping millions to live better.

Every year we ask 28 million nurses globally to share their low-cost innovations from the real world with others like them. Then we film and share top stories—voted online by carers and international nursing organizations—to spur even more to join in.

 

Our authentic and unique 'peer-to-peer-value' approach quickly made "Care Challenge" the largest, most awarded harvest of caregiving genius globally, attracting WHO and the UN as partners. Now this untapped ocean of affordable, unique health ideas is helping millions to live better— 68 million and climbing, at last count. That's larger than France! How we helped Sanofi to achieve its business objective and Reach Higher.

Our measurable things:
Strategy, Program + Digital Toolkit, Branding, Media, Social, PR, Films, and Evangelism.
Reducing guesswork, increasing opportunity:

  • Garners exposure to 28 million+ nurses in 130 countries, with the UN and WHO as partners.

  • Several ideas have been adopted as standards-of-care, directly impacting millions of lives.

  • Showcased at the UN, to first lady Michele Obama, at TEDx Brussels, and at Cannes Health.

“Vineet [and his team] have highly contributed to the success of our [Connecting Nurses] program…Through high-quality films capturing the essence of nursing at an international level [as the Care Challenge] they have contributed to build the image of this ambitious program.

 

Vineet’s creativity and professionalism are key success factors to our [Connecting Nurses] program, which is [now] a partnership between Sanofi and global nursing organizations. Thank you Vineet [and team]!”

 

Sylvie Coumel, Client

Director, Stakeholder Partnerships & Patient Empowerment

Sanofi, Paris, France

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