It takes attitude to Reach Higher.
Abbott asked us to rethink the experience of their vascular digital product catalog that serves people from around the world.
We learned that heart patients 'fear becoming a lesser version of themselves', while physicians want to 'stay a step ahead'.
My team and I turned those insights into a robust storytelling platform that brings hope to heart patients globally:
Meet "Never Stop." - Divisional storytelling that turns fresh thinking, happy accidents, and new cardiovascular research from around the world into hope.
We transformed Abbott's vascular division website into a buzzing content hub that helped it to Reach Higher. First we conducted a global exercise to gather and synthesize core audience and business insights. Then we helped Abbott craft a spectacular CX strategy, with bite-sized ‘Never Stop' video stories that customers can share.
Based on global vascular science breakthroughs—and Abbott’s R&D—the ‘Never Stop' stories help people and doctors around the world be inspired, and learn about emerging options in cardiovascular science and health.
Even a mundane product catalog can become a vehicle to change the world, if it provides new knowledge and hope to those who need it most.
Our measurable things:
Global Research, Strategy, Ideas, Content, Stories, Experience, Design, and Videos.
“If you have an opportunity to tap into Vineet's capacity for visionary creative, take it.
I've worked with Vineet in his role at Digitas for the past two years and credit his work & that of the team he leads with some of the most innovative interpretations of brand I've encountered during my career.
Vineet is an agile, creative partner who is capable of knowing when to assert his designs in the name of best customer experience and when to adapt & adjust to meet the expectations of the hiring company. His creative work is sharp, intuitive, and on-point, and I'll take every opportunity to work with Vineet in the future.”
David Salmon, Client
Director, Global Digital Marketing Center of Excellence
Abbott Vascular, Santa Clara, California, USA
