Vineet Thapar
What if just impacting lives made a brand a 'health' brand?
Following is the transcript of a chat I had with advertisinghealth.co.uk a while back. They posed some interesting questions, and I tried...
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It takes attitude to Reach Higher.
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Vineet Thapar
What if we replace the 'one big idea' with something bigger?
Mobile technology has radically altered how people are connecting with information. "Mobile" isn't just devices or a channel, but more a...
Vineet Thapar
What if agencies tried these things to foster creativity?
Culture, technology, and services are evolving fast, in exciting, and unexpected ways. That’s putting great pressure on ad agencies to be...
Vineet Thapar
What if brands acted like 'dads saving the day'?
There’s a lovely YouTube video compilation that trended over the holidays, showing dads saving the day. Just as a baby is about to tumble...
Really, WHAT IF we all Reach Higher?
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