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What if just impacting lives made a brand a 'health' brand?
Following is the transcript of a chat I had with advertisinghealth.co.uk a while back. They posed some interesting questions, and I tried...
Vineet Thapar


What if we replace the 'one big idea' with something bigger?
Mobile technology has radically altered how people are connecting with information. "Mobile" isn't just devices or a channel, but more a...
Vineet Thapar


What if agencies tried these things to foster creativity?
Culture, technology, and services are evolving fast, in exciting, and unexpected ways. That’s putting great pressure on ad agencies to be...
Vineet Thapar


What if brands acted like 'dads saving the day'?
There’s a lovely YouTube video compilation that trended over the holidays, showing dads saving the day. Just as a baby is about to tumble...
Vineet Thapar
Really, WHAT IF we all Reach Higher?
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