It takes attitude to Reach Higher.
1. My teams glow, because we've championed...
...'People First.' in Digital Creativity
Judging for The Brand Republic, WEBBYs/IADAS, Lovies, Clios, Creative Circle, The Globals, The RX Club, PMs, ADDYs, Communiques, & MiMC. And as Creative Ambassador at MIT, Harvard Business School, and London School of Economics.
...'Amp'd Ideas' For An Amplified World
Founding "The WARD" and "LickTheToad". Today people have greater expectations from the world they inhabit. Brands need to move beyond 'art & copy' to 'Amplified Ideas'—insightful ideas that deliver value across the complex media landscape.
...'The Commercial Imperative'
Leading the Jury at Spikes, the Asian Cannes. Many award entries today are fake, crafted solely for award shows. Under my leadership the health jury prioritized *real work for real people* by emphasizing *real outcomes*.
2. My teams glow, because we've nurtured...
...Dozens of brands—both B2B and B2C—in diverse verticals:
From professional services to gov and sci-tech, and most recently in health and wellness, my teams and I have instigated many brands to Reach Higher through their advertising, marketing and CX.
...90 creative dentmakers at Oden, Razorfish and Digitas Health:
I have mentored & scaled concept, brand, experience and design pros in five global offices- San Francisco, London, Philadelphia, Boston, and Memphis, delivered hundreds of millions in revenue, along with awards & records.
...A global agency beachhead in London:
I led the Digitas Health UK family to major award wins in both health and consumer categories, growing market share for clients across the EU, with a crack team of five young-gun digital creatives.
...A global voice across three continents:
I have been published in Graphis, Campaign, AdAge, MM&M, HuffingtonPost, GDUSA, PMLive and others. I've presented at iStrategy-Amsterdam, Spikes Asia-Singapore, DigiPharma-Paris, and RS2-Stanford.
3. We glow, because together we've set things on fire...
"...Let's play word association with the name Vineet. Inspiring. Smart. Clever. Hardworking. Funny as all get out. A flame who attracts all the smartest moths. I know, these are phrases now, and that's because it's hard to restrict myself to mere adjectives when describing the manager who most heavily influenced me and my desire to dig deeper, demand more of myself, work better with my team and my colleagues, and ideate more intentionally.
Vineet is more than just a boss to the people who report to him. He's the best sort of Pied Piper who is always coming up with new ideas that you just plain want to be attached to. And then -- bonus! -- he leaves you with plenty of room to make those ideas your own. He creates a culture of creativity where his team is free to explore and grow. And he helps sell the work that culture produces in the most masterful of ways.
Clients love him because he's authentic, intelligent, empathetic, and a great communicator. His staff loves him because he is nurturing and supportive. And his peers love him because of all of the above. What more can I say? Vineet is A+++++..."
Pamela Raitt
Creative Director,
Reported to Vineet
Chief Strategy Officer
Bellatrix Group
Philadelphia, USA
"...I’ve just spent the last 6 months working with Vineet on a massive global campaign, with many, many stakeholders, complicated approval processes and a huge amount of work to be delivered on incredibly short timelines. And he made it easy.
He takes his creative teams along with him, supporting and advising them in a calm, constructive manner, never losing control of the situation or sight of the bigger picture. His direction is clear, rational, without an agenda, and his insight into healthcare advertising provides a clarity that can only come from years of experience.
He develops great personal relationships with his teams, simply by being a nice guy and making the effort to constantly coach those working for him. He is genuinely liked and respected by his colleagues and clients alike, and his energy and enthusiasm for every single project he works on is infectious..."
Andrew Durkan
Creative Director,
Reported to Vineet
Executive Creative Director Sudler & Hennessey
Milan, Italy